These resources may include content, tools, knowledge, and information to sell your product or service to customers effectively.īusiness Owners want a repeatable and scalable sales process, which should be straightforward when selling a great product or service.
Typically, it involves providing your business’s sales team with the resources they need to secure contracts faster and for more wallet-share. Sales enablement is a process of continual improvement to build an efficient way to close more deals. While longer ramp times were unavoidable in the past, new technology and onboarding strategies are now making drastically shorter ramp times possible.ĭan Morris was invited to sit with the two-time, award-winning sales book author, Andy Paul, deep dive into modern sales enablement for SMB.
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